Meet the Team
Behind the Work.
Strategists, creators, analysts, and operators united by one mission.
Helping brands grow across cultures.
Our philosophy
We believe global growth needs cross cultural minds.
Our people bring experience from global ad agencies, tech companies, e-commerce platforms, and fast growth startups. We work with deep fluency in both Eastern and Western markets.
Our team
Vitae Xu
Founder & CEO
Cross border strategy, China and Europe market expansion, and integrated communications.
Xavier Akram
Marketing Director
Creative strategy, brand storytelling, and cultural insight development.
Chris White
Finance Director
Financial planning, budget management, and strategic investment oversight.
Salman Valbrik
Technical Director
Technology infrastructure, platform development, and digital innovation.
Yuan Yuan
New-Media Strategy Exec
Integrated new-media marketing, enterprise training, and full-funnel content strategy.
Zhao Huijun
New-Media Strategy Exec
Enterprise new-media capability building, strategic diagnosis, and full-chain marketing enablement.
Hong Cho
Partnership Director
Platform partnerships, creator networks, and cross market brand operations.
Fiona Lu
Agency Director
Campaign planning, content ecosystems, and multi channel brand growth.
Ann Gu
Media Analyst
Media Research, Data Analysis, Insight Development and Strategy.
Zaied Al-Sultani
Legal Director
Legal compliance, contract negotiation, and regulatory affairs management.
Stephané Massey
Creative Director
Creative vision, brand identity, and visual storytelling across all channels.
Our culture
Creativity + Culture + Execution.
We are a hybrid team across London, Beijing, and Chengdu.
We challenge ideas, share cultures, move fast, and stay focused on results.
Global reach. Boutique touch.
From East to West, we blend insight with execution to help brands move at the speed of culture.
